Improved customer experience through storytelling marketing in shopping apps. On behalf of our partner for app development – Apprime GmbH, we developed the wireframe concept and design for the shopping app of DEFshop which offers a unique shopping experience through storytelling marketing and editorial design. For this magazine approach, a custom layout engine was developed for the iOS and Android apps. Through the backend of the system, editors thus post daily articles or promotions.
10115 Berlin, Germany